Our Approach
We know that everything we make has an impact. At Dyeraid our focus is first and foremost the ethical treatment of people and planet in the lifecycle of our products. We aim not only to leave a minimal footprint, but to holistically elevate and positively impact the lives of our workers and health of the planet. Every product we make is designed and curated to help you live a brighter, more sustainable lifestyle.
the Planet
Environmental Impact
We know everything we make affects the planet; either in production, or after you purchase it. We believe our planet is important and acknowledge our calling to be good stewards of it. Here are the things we are doing right now to not only lower our negative impact, but leave the planet better than we found it.
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Dyes + Fabrics
- All of our dyes are sustainably sourced and 100% botanical. No toxic mordans or dyes.
- By using organic cotton in our tote bags, we save water and reduce COâ‚‚ emissions by 45% compared to conventional cotton.
- Low/ No Fabric Waste - all scraps are being used to create new collections of products
Packaging + Materials
- Each order is mailed in a recycled mailer deverting shipping materials from the landfill and reducing methane emissions.
- All tagging is made from recycled paper.
the People
Empowerment Impact
People are the most important part. We believe no person should suffer at the expense of a cheaper top. The fashion industry is one of the largest industries in the world estimating a worth of $1.55 trillion; only 2% of fashion workers around the world are paid a living wage. At Dyeraid we source all of our products from MTINDO Studio, a production studio and tailor academy in Gulu, Uganda. Additionally, all profits from the design studio support education opportunities for women in the community through their NGO, Mtindo Academy. By working with MTINDO, we are supporting employment and education for women in Uganda. You can learn more about our new sourcing partner here. By purchasing from us, you are supporting employment and education for women in Uganda.
What We Do Now
- Ensure all workers are paid a living wage as salary for production of dyeraid products.
- Invest in holistic education and programs for women sewing our products
- Ensure a living wage and safe environment for all dyes harvested & made.
What We're Working Toward
- Gain Fair Trade certification for all Dyeraid products
- Trace production back to farmers and makers from the fiber/ fabric
Kara Leake
Owner & Founder
Hi! I'm Kara the founder of Dyeraid. I have a degree in Fashion Merchandising & Entrepreneurship & worked in Sourcing in NYC. I started Dyeraid with a passion to solve the Sustainable Supply Chain issues of the Apparel & Home industries. My husband is in the Air Force and we have a White German Shepherd named Nika. I love Dirty Chai Latte's, Everlane, New Girl & Jesus. I am so happy to have you along on this ride with me, Cheers to a Brighter More Sustainable Future.
